Advertising principles
- Title:
- Advertising principles
- Author:
- Vanden Bergh Bruce G.
- Publication date:
- 1999
Bibliographic description
Vanden Bergh, Bruce G. Advertising principles: Choice, challenge, change / B. G. Vanden Bergh, H. Katz.- Chicago: NTC Business Books, 1999.- 582 p.- İngilis dilində.