Consumer Behavior: Building Marketing Strategy
- Title:
- Consumer Behavior: Building Marketing Strategy
- Author:
- Hawkins Del I.
- Publication date:
- 1998
- Category:
- Economic sciences
Bibliographic description
Hawkins, Del I. Consumer Behavior: Building Marketing Strategy / D. I. Hawkins, R. J. Best, K. A. Coney.- 7th. ed.- Boston; New York; San Francisco: McGraw-Hill, 1998.- 760 p.- İngilis dilində.